Zedu in collaboration with the International Centre for EdTech Impact (ICEI) is bringing for the first time in Colombia an exclusive opportunity for Edtechs to enhance their competitive edge through evidence-based research. During this two-hour workshop, edtechs will: 1, Understand the importance of evidence for market competitiveness. and 2, Explore global evidence standards and certification requirements and 3, Engage in a hands-on session to develop a research-backed logic model they can use in their pitch decks, websites, grants and communications.